As an Amazon account management and advertising service provider, 0too1 recognizes the importance of customer retention for online brands. It's no secret that retaining customers is less expensive than acquiring new ones, and Amazon's new tool for tracking customer retention rates is a game-changer for D2C brands.
The "Repeat Purchase Behavior" section of Amazon's Brand Analytics provides brands with insights into their customers' repeat purchase behavior. This includes metrics such as the percentage of customers who have made more than one purchase, the average number of orders per customer, and the percentage of customers who have made a repeat purchase within 90 days of their first order.
By using this tool, brands can identify areas where they may be falling short in terms of customer retention and take steps to address these issues. They can also monitor the effectiveness of their retention strategies over time and make adjustments as needed.
At 0too1, we believe that Amazon's new tool for customer retention insights is a valuable resource for D2C brands. By leveraging these insights, brands can improve their customer retention rates, boost customer loyalty, and ultimately drive more sales on the Amazon platform.
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